When it comes to organizing your content and making sure search engines see it, headings, headlines, and bold text are essential.
But headings are also important for people. Just think about newspapers, magazines, and other on-dead-tree content. Headers help us process information.
So be bold, go bold, and use headers to break up your content into digestible chunks.
Try to include at least H1-H3 tags when crafting your page content. Search engines try to think like people, so use your keywords in your heading tags. That makes it easier for the search engines to understand what your content is all about—and it lets site visitors see it, too.
You can also use bold tags and text to highlight an important chunk of content on the page, either as a callout, or within a sentence or paragraph.
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