Segment Breakdown: Moms

As a demographic, moms are an economic powerhouse—both in terms of spending and influence. To engage them as consumers, you need to understand what drives them, and how they drive the economy.

Here’s now to identify who they are, how to find them, how to reach them, what to watch out for, what brands are succeeding, and tips to make sure your marketing plan is ready.

If you only think about moms on Mother’s Day, you’re missing out.

Want more? Go here.

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