Segment Breakdown: IT Pros

In today’s complex marketplace, segmentation is critical.

Here is another look at a top demographic to target in 2017.

Things are heating up in the technology sector, so now we’re going to look at IT Professionals. As a group, IT professionals are quite diverse—just like the tech they rep. However, there are some unifying traits, and we’ll take a look at those. We’ll identify who they are, how to find them, how to reach them, what to watch out for, what brands are succeeding, and tips to make sure your marketing plan is ready.
If your brand is not talking tech, you’re missing out.

You can read more here.

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