The biggest brand in the galaxy does it again

“It’s so much bigger.”

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Just as with TFA, the team at Lucas Film and Disney have dropped a teaser—announced. And it’s breaking the internet.

It’s nearly impossible to calculate the cultural impact the Star Wars brand has had since 1977. But—after the first two “new” films shattered records and expectations—it seem that Star Wars is not slowing down.

I know where I’ll be December 15.

And possibly December 16 as well.

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