A recent trend has seen brands taking on sensitive subjects. Done right—and with respect and sensitivity—it can be a way to connect with consumers on a deeper level. This has been especially effective with Christmas and holiday season spots, and especially in Europe.
Bit sometimes, it goes a bit badly and you get something like this recent offering from McDonald’s U.K.
The U.K.’s Advertising Standards Authority is reviewing the spot to determine if a full investigation is warranted. Investigated or not, this seems another example of an ad that misses the mark—and the audience.