It was 50 years ago, today.

On November 24, 1966 the Beatles entered the studio and began working on a new concept album. On May 26 (June 2 in the United States) Sgt. Pepper’s Lonely Hearts Club Band was released. It was then, and is now, one of the most important and influential rock and roll records ever released.

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As a drummer, I can’t overstate the importance of Ringo Starr. And his influence on my personal playing style is only exceeded by John Bonham and Gene Krupa—but only be minor degrees. But it was through repeated listenings to Pepper and Revolver that I realized how musical and subtle—but still driving and creative—drumming could be.

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I still listen to Sgt. Pepper’s Lonely Hearts Club Band with amazement and wonder. What the Beatles, and Ringo, achieved through Pepper is unlikely to ever be duplicated.

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This seemed like a good idea?

A recent trend has seen brands taking on sensitive subjects. Done right—and with respect and sensitivity—it can be a way to connect with consumers on a deeper level. This has been especially effective with Christmas and holiday season spots, and especially in Europe.

Bit sometimes, it goes a bit badly and you get something like this recent offering from McDonald’s U.K.

The U.K.’s Advertising Standards Authority is reviewing the spot to determine if a full investigation is warranted. Investigated or not, this seems another example of an ad that misses the mark—and the audience.